Friday, 11 November 2011

Audience Research Results;

Here the group decided to create graphs for our results this is to help to represent and show the difference in the answers. Also it is to allow us to understand what will be the best things to include in our film trailer. We aimed or questions at the genre we intended to create this is because, we wanted to find what made this genre such a popular genre and how we could make our film popular.




Question One;
Here we found that this question was used as an opening to the questionnaire. However we found that we wanted to aim it at both genders, therefore we found the same number of males and females. This to show an equal opinion and to offer the film to both male and female.



Question Two;
Here we asked the age of the person, this was to help decided whether our initial audience of older teenagers or young adults. We found ourselves asking the audience we thought they would be aimed at and from the results you can see the age range we thought thrillers would be most popular with; 15 to 18.  This was our initial thoughts of the age range, therefore we asked them so that we could gather ideas for our audience and film trailer.



Question Three;
This question is quite blunt and to the point this is to gather how popular thrillers are to this age range. The question offers a simple yes or no answer this to make the question quite basic with a straight forward. Here the graph shows how a large amount: 13 people do enjoy thrillers. Therefore agreeing with our initial thought of the genre being popular with the age range.



Question Four;
In this question we left it as an open question to allow the audience to show there opinion. In this question we gathered quite a wide range of results. However the most popular thriller film was: Shutter Island. However this only was greater by three people. This question was asked so that the group could research the films and see what sub-genre and plot was popular in the audience. Shutter Island had a sub-genre of psychological thriller, this re assured the group as this is the sub-genre we have considered to use.



Question Five;
This question was also an open question, so that the audience could of there own opinion. Therefore we would gather a more reliable answer. The highest result was: Tension. This may have been because tension is included in all the sub-genres of thriller. Also it is the atmosphere that the audience would feel therefore it relates to them. Therefore as a group we will make sure that this atmosphere will be created in our film trailer therefore linking it to what is expected from the genre.



Question Six;
Once again this was left as an open question to allow the questioner's to offer a truthful and personal opinion. This is question was quite an important question. Also in this question we will try and create all the aspects, hoping to create a good thriller. However the main aspect we will concentrate on the most is the creating of: a fast pace. This is to build up adrenaline and suspense for the audience.



Question Seven;
Here we began to ask about film trailers. We asked the simple question of if they are watched and if they work well for advertising this genre of the film. From the results there is a clear and massive difference, that shows that the larger percentage answered yes. Therefore we believed that we would have to create a really good trailer, that persuades our audience, as they play a big part in the audiences decision.



Question 8;
Here we asked about the sub genre this would help us decided on our genre for definite. The highest percentage shows that psychological, was the most recognisable and popular sub genre for a thriller. This allowed our group to decided for sure that this was the sub genre we would base our film trailer on. A psychological thriller creates a lot of confusion and suspense for the audience, therefore this is something we will focus on.



Question 9;
This question allowed us to develop our advertising and were the audience would see of trailer and advertisement for our film. We found from the results that the highest was in fact trailers. However we also added were these trailers would be seen, whether it was at the cinema, online or television. We found that on television was the highest. Therefore as a group we are going to create a trailer that is suitable for viewing on television.



Question 10;
When the group was doing the deconstructions we noticed that they would include the titles at different point of the trailer. We decided to ask to see if there was any difference in how it effected the advertising and persuasion for the audience. The results clearly show that the audience prefer the title to be at the end of the film trailer. This could because then it is easily remembered as it is the last thing you see, therefore helping create a larger audience.



Question 11;
This is a basic and straight forward question. We included this to help us decided what information we would include in our trailer. The results show that three quarters of the people we asked said yes, to being influenced by the cast/director. Therefore we will include shots that introduce the main character and there importance. Also we will include sub titles of the actors and director. This is to help persuade an audience.

No comments:

Post a Comment