Thursday 9 February 2012

Editing Promotional Posters;

















We then went on to create our promotional poster. We did another photo shoot, however this time we decided that we needed the actress in her character, and to make the photos eerie so that they link to the thriller genre.  We took a range of photos that deferred. Whether it was the angle, close up or with flash. One again we found that the photos with flash allowed us get a greater depth of detail. We used a dark surrounding and then used a small bright light to create a spotlight and highlight the character face. We found that when just highlighting the characters face, it created a mysterious look; also it darkened some of her features such as the eyes, which adds to the spooky nature of the genre. Also it adds suspense which is conventional of a thriller genre.











We decided that we would create a range of posters, as when we were researching other film poster we found that there were often different posters to choose from. The first poster we concentrated on was the main poster that would appear on billboards and would be the most popular of the posters. We choose a photo which showed quite a bit of detail in the face, this is to show the features of the character and her make her recognisable. We decided to crop the image and use a close up of only use half of the characters face as this would add mystery to the poster.  



We began to edit the photo, however because we were quite pleased with the original photo we only slightly darkened the image. This helped to highlight the bruises on her face, it also helped to create a black background, thus making the character stand out more.

After editing the image we then went on to adding the other features of a movie poster. We were going to do this on a programme called Poster Forge; however we found that we had much more control and options in using photoscape. The main feature being the title, we found that just like we had on the magazine cover we had to create the text on paint as the text on the photoscape programme would not become large enough. We added the text and then imported the image and lined it up on the original image. We found that the other text such as the quote ‘Did she realise...’ , the release date and other co-operation and production information, we could create on photoscape as we did not want these to be as big.


We then went on to adding the age rating we did this by inserting a 15 classification box; which we had created on paint and the imported, we then added the extra text which defined the classification, we added the text on photoscape because when we tried on pain the image would blur the text and make it harder to read. We also imported the image of our production logo this was to make the company recognisable and to show who had created it.



The next movie poster we created was quite simple; this movie poster is almost like a taster. The poster shows the release date and the quote; ‘Did she realise...’ This is to make the movie appear quite mysterious. Also the image we decided to use here is quite dark and eerie. Once again we had to create the text on paint then import as an image.  This poster will not be as often used as the first as it does not include all the information; however it is similar to other second posters we had researched for other films.


The next poster we created was so that we had a horizontal poster we could use when possibly advertising on bill boards. We decided again to keep this quite simple as we did not want it to be too distracting if it was going to be on large scale. It introduces the main character and shows the main title and release date. Thus showing all the necessary information. The image we used was one that we found quite eerie and scary.  As a group we decided that the image did not need much editing as the lighting we used creates the spookiness. However we did test out different effects and found that an effect called; ‘Cinema Middle’ created an extra depth and made the image appear slightly bolder.



The final poster we decided to be quite long in width this was so that we could advertise the film along the side of a bus. The movie poster we kept quite simple, we decided to only show the eyes, as this is where a lot of expression is shown also it once again creates mystery. We centred the eyes as they would then become the main focus and would help the viewer to recognise the character in other promotional features. We decided to add the red smoke behind the title this was to add the idea of danger; which is often associated with the colour.  Also it added an extra texture to the poster. Therefore we used white to contrast against the dark background to show a contrast and to become striking. 

We were happy with our posters as they looked quite professional and included all that is necessary in a promotional poster. However we were worried that our poster maybe confused with a horror genre, but these two genres are often confused and hard to tell the difference. This is due to the dark nature they both convey.

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