Our main product and ancillary texts seem to link well and reflect the film in each; also they all are produced to achieve the purpose of promoting the film successfully. The post production of the film can be seen in the detail and attention we paid to what was necessary to include and the research we did into the genre.
The production was an important part in keeping the continuity of the genre. Also it helped to combine the texts. The first way we achieved this was when we decided on a main title font and style, this was so that each of the promotional pieces could then have the same. This would help the audience in remembering and help make the promotion pieces it all recognisable to the film. This is similar to all of the deconstructions we have done as the all the promotional devices have the same font and style. The only thing that really changes is the colour of the text but this is so that it stands out against whatever background they have.
However we did find that they all stayed based around the same colour theme, when we were adding the text we tried to make sure it stayed with the re-accruing colour theme we had. We decided to include a re-accruing colour theme as we had noticed it in the research into the different films promotional features. It appears to help and a consistency, also it helps to keep the idea of the genre the same. We used the colours; red, black and white these were used because red is often linked to blood and danger which is often apparent in a thriller. Black was used to add mystery and suspense which is an atmosphere which is conventionally created by a thriller. Finally white was used to represent the innocence and purity of the baby which plays a big role in our film. Also white helps contrast and make the text striking compared to the darkness of the backgrounds. This colour scheme is similar to that of ‘Shutter Island’ and ‘Black Swan’ which are both thrillers. However ‘Black Swan’ often uses white as the background and black in the figures clothes to make her eye-catching.
The next continued effect throughout our devices was the use of the same actor. If we did not use the same main figure in our poster and magazine it would be hard to tell that these related to the film trailer. Also at the end of the film trailer the main character is used ad one of the final images, this allows the audience to understand that this character plays an important role. Also we found that keeping the hair and makeup the same for the film trailer and poster was important in combining the promotional devices.
Another way to integrate the promotional devices together was the use of the production logo which appears on each of the promotional devices. This helps make the film recognisable also it helps in advertising the co-operation itself. I was important for us to represent the genre in each device and to use features that would audience to recognise and see that each device is for the same film.
The distribution of the promotional products would involve making it all available to the audiences. We would consider doing this by using the TV, internet and cinema to show our film trailer. However we did find that it might not be longer enough to be played in a cinema. Also we would add the film trailer before or after films that have a similar genre or plot. We would then distribute magazine to all kind of stores, but mainly ones that will then receive the film itself, therefore film shops, film rental stores and other media based stores. The posters then would be positioned in similar stores and possibly in cinemas and across billboards etc. However we did create a poster that maybe more specific to were it positioned, this poster is the long horizontal one which we designed specifically to be shown alongside a bus. We added an email address to the promotional features this is to show ere they could get more information; which may include viewing the other promotional devices. Therefore the email address helps to link the devices together after they have been distributed. Distributing the devices will help in the creation of the two step flow theory; which suggests that once a viewer has seen the promotional device they will discuss it with other, then they will view the device. Therefore helping with marketing the film and creating a wider audience.
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